The Most Important Assets in an Email Marketing Strategy

Email is the most effective way to reach your audience. It’s a great way to share valuable assets, promote content, generate leads, and nurture leads. In fact, there are 3.8 billion email users in the world. According to a study by the Aberdeen Group, email marketing generates $38 for every dollar spent. As a result, ... Read More

How to Optimize Your Email Marketing

When it comes to email marketing, relevancy is crucial. While it may seem obvious, people read emails on a variety of devices, including computers, mobile phones, and tablets. Using visuals in your email copy can help you communicate the benefits of your product or service better. When it comes to subject lines, the easiest way ... Read More