When it comes to email marketing, relevancy is crucial. While it may seem obvious, people read emails on a variety of devices, including computers, mobile phones, and tablets. Using visuals in your email copy can help you communicate the benefits of your product or service better. When it comes to subject lines, the easiest way to personalize your content is to use numbers. If you can, also make sure to include an unsubscribe link that is easy to find.
It’s also important to consider your audience. Some email users don’t read emails with images and don’t want to be bothered with HTML. In addition, text-only emails load faster on mobile devices. All major ESPs offer a feature to convert HTML to text. However, you should keep in mind that not all recipients will see your email if it’s sent in HTML format. You’ll also increase your chances of it landing in SPAM folders.
Keywords are also important. You should use keywords that have low competition. Research the competition in your niche to see how many people are searching for similar terms. If they are, you should use a keyword research tool to find the best words. The tool will also provide you with suggestions for related keywords, plurals, and common misspellings. The more relevant your word is to your audience, the lower the competition, and the better your chances of getting a high page ranking.
When it comes to sending email, ESPs should offer a drag-and-drop email editor, customizable templates, and autoresponders for advanced users. A few ESPs only offer basic autoresponders, so it’s crucial to choose an ESP that offers the features you need. And while you’re at it, you’ll want to make sure you’re using best practices. You’ll need to check the deliverability rating of the ESP you’re using.
Besides the benefits of email marketing, it is also important for SEO. Although SEO isn’t directly affected by email marketing, it does increase website traffic, which is essential to improving your SEO. By focusing on quality content, you’ll be able to increase your rankings and make your content visible to the right audience. You can do this by reusing and repurposing your newsletters and blog posts. Even if your email marketing doesn’t directly affect your website’s ranking, it can still help your SEO.
Email marketing is a great way to build a relationship with your subscribers. It isn’t as complicated as you might think, but it is a powerful tool to promote a brand. If you want to gain brand recognition, choose a sender name. A company name will be easily understood by your subscribers. If your brand isn’t a household name, it can still be a nice addition. Some brands have even chosen to use “team” in their sender names. This means that it could be any department within the company.